Target Markets

Moms

The Kaboose audience shares one common attribute: Women who explore the Web looking for ideas and inspiration to help plan a healthy and rewarding family life. Kaboose moms by-pass traditional broad reach sites, seeking instead the impartial, trusted and exciting resources they find on Kaboose. As a result, advertisers are assured of reaching an active, engaged and responsive audience, who are not just looking for generalized parenting advice, but also want to travel, plan parties, celebrate holidays, make crafts, buy toys and see movies. This explains why the Kaboose audience is among the most active, affluent, educated moms available on family sites anywhere.

Get going with the Kaboose audience today!

Kids

Reaching kids who generate buzz and word of mouth is one of the most vital ingredients in the successful launch of any kid’s product. The fact is that not all kids are the same. Some are influencers who determine which new products will go onto dominate the store shelves during busy holiday shopping seasons or which new entertainment releases will draw the largest audiences.

Where do you find influencers?

On new media sites like Zeeks and Funschool! Kaboose has purchased in-depth research conducted by Grunwald & Associates that demonstrates that new media sites like Kaboose possess a significantly higher percentage of influencers than old media sites, like the ones based on movie, TV or theme parks. Your Kaboose sales representative will be happy to take you through the research and show you how Kaboose can help you reach the kids who will determine the success of your next product launch!