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Demographics and Traffic



  • 43% of Kaboose traffic made up of women 25-54
  • 66% female, 34% male
  • Monthly traffic: Over 4 million unique users





  • 36% of BabyZone traffic made up of women aged 25-54
  • 69% female, 31% male
  • Monthly traffic: About 2 million unique users





  • 82% of Birthday in a Box traffic made up of women aged 25-54
  • 59% female, 41% male
  • Monthly traffic: About 400,000 unique users





  • Monthly traffic: Over 1 million unique users
  • 67% female, 33% male





  • Monthly traffic: Over 500,000 unique users
  • 60% female, 40% male